PR NEWS EXPANDED
Plain and simple, authority equals influence. When you have influence, you are able to translate followers into dollars. Influencers are considered experts within their industry. These are the go-to people that we constantly see – sharing their opinions on the news, speaking on panels, giving talks at conferences, and making waves on social media.
As a business owner, you should be an expert on your product or service. Being recognized within your industry, as an expert, has a tremendous impact on your bottom line. It is an effective way to attract new prospects while allowing you to charge appropriately for your products or services.
Having a public relations strategy is the starting point towards building awareness, initiating trust, and showcasing your business expertise. Streamlining the connection between your potential customer and your brand. Public relations helps to mobilize your message. With so many options available for products and services, customers can easily fulfill their needs elsewhere. Having authority let’s potential clients know that you are a subject expert and trust grows with customers each time they are exposed to you.
Think about it like this – would you rather purchase acting courses with Angela Bassett or Jane Doe? If you are serious about acting and film, you will make your purchase based on who has shown to be an expert actress — Angela Bassett.
Don’t fret… Celebrities are not the only ones with power and influence. Without a doubt, numerous business owners hold clout and are positioning themselves to reflect their expertise. You should too!
In my latest ebook, Build Authority + Boost Credibility: Action Plans to Befriend Your Brand, I guide readers into creating and growing their brand trustworthiness within your industries and niche. It includes behind-the-scenes public relations tactics to push small businesses into the deserving spotlight. The worksheets included are a planning resource for developing, tracking and measuring influence. Time to Befriend Your Brand!