PR NEWS EXPANDED
One great way to connect with your customers is through storytelling. Although the concept is more commonly used by professional speakers, it is still very effective for an online business. It helps you build a relationship with your audience and earn their trust. Let’s take a look at 4 successful ways to tell stories.
With Your Blog
The easiest way to get started is with your blog. Don’t hesitate to open up and get little personal. Share what’s going on in your life – the good and the bad. Customers want to have a sense of belongingness with the business they support.
Let’s say you have an online personal training business where you create meal plans and exercise regimes. Share the struggles you had with eating correctly, exercising, and what you did to overcome them. Talk about your favorite recipes, the sacrifices you made, how your life has changed, and why you decided to help others become healthy. Spread the information out over various blog post, revealing a little at a time.
With Social Media
Social media is another exciting way to tell a story. Facebook live and Instagram stories makes it very easy to build a visual connection with your audience while telling a story. It also allows them the opportunity to speak with you in real time.
Using the example above, you can post how you use everyday household items to aid in your workouts when you can’t make it to the gym. Share that story and ask your followers to comment their favorite at home workouts. Or you could direct them to your site where you share your favorite home workouts.
With Email Messages
Begin with your core message and Call to action for the email. From there develop a story that aligns with the action you want readers to take. Are you offering a new product? Do you want them to click through your website? Whatever it your goals are, use the story to grab their attention and get them interested in the topic.
With Your Products
Last but certainly not least, let’s discuss including storytelling in your digital products. Stories are a great way to illustrate your point to the audience whether you’re writing eBooks, creating coaching materials, or video courses. They make it easier for your clients to understand the concepts and makes the experience more memorable.
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