PR NEWS EXPANDED
Many of us have deep passions and dreams that we hope to accomplish in our lives. But let’s be honest, going after those dreams can be uncomfortable. It’s way too easy to stand in the background watching others go for it. So, really think about it. What’s holding you back from being a leader in your industry? Why haven’t you shared your expertise and favorite subjects?
Here are a few painless steps to push you toward thought leadership and to rip off the band-aid of obscurity.
Create GOOD Content
Share information that you are interested in and that you are knowledgeable about. It’s as simple as sharing great articles that you have read or, blogging about topics that interest you. Online content sharing is an easy way to create bonds with your audience and to position yourself as an authority within your niche.
Provide timely Industry Updates
Research the current trends of your industry to create reports or case studies. Uncovering how new trends or technology affect your industry are an attraction magnet. Your followers will see you as a trusted resource and subject matter expert.
Nurture Your Community
“Putting yourself out there” doesn’t happen overnight. Consistency is key. Engaging with your community takes time to develop. Be sure to respond to comments, share others content, and build relationships by supporting others. People gravitate to others that are helpful and authentically care.
Speak at an Event
It is important to start small; have talks with small groups to share your messaging and expertise. When you think of speaking engagements, it doesn’t have to be an enormous stage or TED Talk to impact your brand. What matters is that you consistently grow your reach with every new speaking experience. Starting small is one of the best methods to practice your public speaking skills.